​​​​Amanda Jacobs

Marketing Strategist

• Used social media marketing methods to bring familiarity and brand awareness to an online business, resulting in new customers and more than doubling followers on the Facebook page with hundreds of new page “likes"

• Designed graphics for promotions and formed social media contests to include in Constant Contact email blasts

• Automated a direct mailer process reducing 10 hours in processing time and labor needed per campaign

• Altered the user interface of a web site to reflect diversified content in preparation for a new product launch

• Planned, marketed (in web site, print, announcement, and contest methods), and facilitated group study sessions gaining attendance of over 50 students resulting in an average letter grade higher for the selected course

• Conducted bank reconciliations and analyzed quantitative data to improve marketing spending effectiveness

• Utilized effective verbal communication skills in cold calling tasks to schedule prospects for product webinars

• Gathered potential buyer information for marketing purposes while showing and selling high-end homes

Team Leader & Project Manager

• Lead a business policy team in a project aiming to align the market environment and company strategy of IBM

• Conducted research, created promotional materials, and presented work for future sale of a construction software

• Negotiated price points for services while troubleshooting tech issues and executing projects within set deadlines

• Developed and grew a new successful student organization - StartUP UNT – by navigating the university system

• Recruited over 20 members and leaders for StartUP UNT by marketing through flyers, tabling events, classroom announcements, custom events, and conversational networking

• Began a start-up venture managing projects in videography and photography while building a customer base

• Used professional and personal network connections to recruit over 15 cast and crew members for a short film

• Edited film script, organized production schedule, and got food donated from 10 different companies for the set

• Trained production assistant interns in collaborative tasks, attentive assistance, and active problem solving on set

Innovation Master

• Created a successful, first-ever dinner and panel discussion on transitioning from college to career for Delta Sigma Pi (Co-ed Business Fraternity) and raised over $2,000 from 10 companies to fund the professional networking event

• Finalist in PepsiCo’s first innovation tournament at UNT by creating and presenting a thorough product idea

• Helped StartUP UNT partner with Innovation Greenhouse to create and implement a campus-wide idea contest

• Turned a new video class project into a full-fledged production of a narrative short film with a purposeful message

• Created the first place team for Innovation Greenhouse’s Campus Resource Utilization Improvement Hackathon

• Won Murphy Scholarship in Entrepreneurship, Ricco Ethics Award, Idea Competition, and Business Plan Contest

• Completed multiple sites within a month including SEO and billing pages rivaling employer’s outsourced work

• Designed high-quality brochures, banners, and other trade show marketing materials for a medical startup